National (UK) emergency delivery of Passover packages
Objective: Bringing Passover to people’s doorsteps during the COVID lockdown.
Passover is a Jewish holiday celebrated in the Spring. During the Covid lockdown, it was difficult to prep for the holiday needs — Chabad Lubavitch stepped in and brought the holiday to the homes.
Co-ordinating this involved managing logistics, billing, orders, and shipping of 4000 kits to 50 branches around the UK.
It also meant managing a fast-paced partnership with Deliveroo — all in a short time period.
I stepped in and took care of it literally from soup — to nuts.
Physically alone, but spiritually together. 4000 recipients were thrilled with their seder packages. Holidays took on a whole new meaning for them, and their spirit — during a tough period — was revitalized.