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  • Barkho Productions - Seder to Go
    Seder to Go
    National (UK) emergency delivery of Passover packages
    Objective: Bringing Passover to people’s doorsteps during the COVID lockdown.

    The backstory

    Passover is a Jewish holiday celebrated in the Spring. During the Covid lockdown, it was difficult to prep for the holiday needs — Chabad Lubavitch stepped in and brought the holiday to the homes.

    The headache


    Co-ordinating
    Co-ordinating this involved managing logistics, billing, orders, and shipping of 4000 kits to 50 branches around the UK.


    Delivery
    It also meant managing a fast-paced partnership with Deliveroo — all in a short time period.


    Result control
    I stepped in and took care of it literally from soup — to nuts.

    The outcome

    Physically alone, but spiritually together. 4000 recipients were thrilled with their seder packages. Holidays took on a whole new meaning for them, and their spirit — during a tough period — was revitalized.

    Covered in the news